The role of communication in effective business management
Authors
Dariusz Baran
Ernest Górka
Michał Ćwiąkała
Gabriela Wojak
Mateusz Grzelak
Katarzyna Olszyńska
Piotr Mrzygłód
Maciej Frasunkiewicz
Piotr Ręczajski
Maciej Ślusarczyk
Jan Piwnik
Abstract
This paper examines the impact of internal communication on effective business management through a comparative analysis of two medium-sized car rental companies operating in Poland. Using a structured survey completed by 220 employees, the study evaluates 15 communication-related factors, including feedback culture, managerial accessibility, message clarity, and interdepartmental coordination. The findings indicate that Company X significantly outperforms Company Y across all evaluated dimensions, largely due to its use of advanced communication technologies, participatory models, and clear feedback mechanisms. The research highlights the strategic role of two-way communication in fostering employee engagement, organizational transparency, and operational efficiency. It contributes to the field by offering a rare, data-driven comparison within one industry and supports existing models that link internal communication to job satisfaction and motivation. Limitations include reliance on self-reported data and focus on a single industry and country. Future studies are recommended to explore cross-sector and longitudinal perspectives, especially in the context of digital and hybrid work environments.
